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Who is Responsible for Belvedere Vodka’s Sexist Ad? (thepoliticker.observer)
The mystery remains (Twitter)
After Belvedere Vodka caught flack for a pretty scandalous Facebook and
Twitter ad posted Friday morning, the company immediately went into damage
control mode. First they took down the offending photo, which didn’t help much
in the magical age of screenshots and timestamps. Then they posted a SYWO
(Sorry You Were Offended) non-apology on Twitter.
By Saturday, enough outlets had picked up on the PR disaster–which featured a
man pulling down a woman onto his lap who looked like she was screaming, under
the headline ‘Unlike some people, Belvedere Vodka always goes down smooth–
that Belvedere recanted its faux-pology and issued two real ones, including a
statement from Charles Gibb, President of Belvedere, who wrote “It should
never have happened. I am currently investigating the matter to determine how
this happened and to be sure it never does so again. The content is contrary
to our values and we deeply regret this lapse.”
But as of earlier this morning, Belvedere reps still couldn’t comment on “the
ongoing investigation.” So who is responsible for the ad. Our money was on
some unthinking intern who was fired immediately after, but all signs point to
Last …
