Dvr Watch
Can you record a show on your DVR and watch it in another room on another TV?
We have direct television. We have a DVR in our living room and a box to direct tv in the bedroom. So can you record a show or a movie on our DVR in the living room and watch it in one of the bedrooms, but not quite sound, the recording thereof.
No, you can only watch a program you've recorded on the recorder registration, unless you do some really creative cabling between rooms. (As diplexers using long cables or composite)
DVR is the best to happen to television advertising
Today we do an experiment to those of you with a DVR (digital video recorder) can do at home. This experiment will prove my point. More on that shortly …
The advertising world is all abuzz about the death of TV advertising. With DVR, people * gasp * fast forward through commercials. I recently had a meeting with a newspaper advertising sales representative who triumphantly proclaimed that television advertising was down hill because of DVRs (yes, I note irony).
Well, folks, you heard it here first: DVR is the best thing to happen to television commercials. Now for our little experiment. You need a DVR and a friend.
Step 1: Watch live TV with your friend. Watch her during commercials. What is she looking at? Where is she going? In my test, it was a commercial break for a quick trip to the toilet, a little duct surfing, a quick look at the digital television guide for choosing the next program, and maybe even a little conversation with me. Do not get me wrong, the advertising should not be ignored but they just were not central either.
Step 2: Follow the same person watching a recorded program. See what happens when they fast forward through commercials. THE SEARCHING directly on TV! The commercial is at the center! Yes, the ad is the star! Sure, they did not hear the ad, but for a good TV commercials, anything can be achieved through the visual alone. Need proof? Ask your friend who is on the Late Show. Ask about deals that Sprint is running. Yes, advertisers are DVR viewers get the message.
Loyalty Research: Where observational your friend watching Recorded TV, see what she does when she must leave the room for a snack or to go to the bathroom. She does not leave the TV running. She stops her recorded show. Yup, and when she returns, she fast forwards through the commercial break. Those lost eyes have been found through beauty DVR!
Ok, I admit Not all ads are effective when looking at 4x speed. What should we do? First, remember the first lesson of advertising school: TV ads must be effective, even without sound. Try it. Make your ads are getting a message to the audience when there is no sound? If not, you are not an effective "DVR" ad, and many will argue that you do not have an effective ad under "normal" viewing – TV is a visual medium, right?
The second factor is repetition. For an ad to be effective, it must be to run more than once. This is true of any TV commercials (and virtually all media), but more importantly in the DVR age. When you do your media buying, make sure people see your brand repeatedly. This makes any form of advertising more effective.
Another advertisement will be forgotten by the media buying: Be sure to target your advertising. Make sure that your ads appear when your audience is watching. Do not get excited about the "free" Ads running in the middle of the night. If your audience is to see that time and money is wasted, no matter how good your advertising is.
Lastly, your TV advertising good. It has been too easy to produce a: 30 spot. Too many people put out bad ads. Fortunately DVR will put pressure on them. By a show of hands, how many of you actually stopped quickly to see a television advertisement that appeals to you? Yup, the "average" person does it too.
About the Author
John T. Mims, APR, is a senior partner with Altyris, a full-service advertising and public relations agency located in High Point, NC.
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