Third Party Interviewer - CSI
Marketing communications do not mean the same in every industry. Unless they reflect the customers’ terminology – for things we know by some other term – they fall short of connecting with the target market. Now in archery, how many points do you get for falling short of the target? None.
That’s why Customer Service Interviews (CSI) are cost effective. They prevent throwing good money after bad. They also show that customers are disposed to send you more work but – and this may be hard for you to realize – they do not fully know the depth of your expertise. Talking about it outside the stress of sales, they never forget it.
• How satisfied are a few key clients?
• What don't they know?
• What’s their "inside" terminology?
Once we have those answers, we can model a promotion on the discoveries. Your customers or clients simply operate in a different business culture than yours and this is your way of seeing from the inside the “client speak” to employ in marketing.
Because, customer values are always 25% off what you thought.
What's the process if I hire Julie for my CSI?
—Julie Anson Schaefer
Third Party Interviewer |
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Reader confidence and customer results.
Julie A. Schaefer, Marketing Coordinator | Ph: 612-810-4440 | Alt ph: 952-473-9677
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· “Julie Schaefer has delivered results for me.” -Paul Omodt, Writer, Padilla Speer Beardsley 
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